Nike Style Inspired by Training
As Nike continued to develop clothing and products more specifically just for women, they also developed a series of proprietary power training moves made to train women for sports.
In order to best showcase the athletic wear's capabilities we put the outfits to work, filming athletes on Nike's Portland campus in motion, incorporating these videos directly into the shopping experience.
Role Art Direction and Design at AKQA
Creative Direction Michael Takeshita
This e-commerce experience needed to fit into Nike's site system and translated for Asia Pacific regions.
SELECTED works
Facebook AIBranding
Material WorldBranding
Nike Be TransformedMarketing Campaign
Destination KorsContent
Michael Kors Digital ProductProduct
Michael Kors CollectionCampaign
Michael Kors HolidayCampaign
CoachCampaign
Nike Style Inspired by Traininge-commerce
Muir GlenCampaign