Material World

Like many startups, Material Wrld had many different logo iterations. In it's 6th year of growth, it came time to add the "O" to World and update the branding.

Acceptance, Authenticity, Reinvention, Boldness. These values provided the backbone for the Upcycle Luxury retailer Material World's positioning and came with a new call to action: Never Stop Evolving. Defining the brand values provided the strategy and vision to take Material World to the next level and beyond, the redesign and new logo impacted the customer experience at every level. We worked with Moving Brands to create our brandmark and its evolutionary animation. The logo marks were combined with landscape and nature shots for social media, emails and launch videos produced with Riot. Patterns and icons were stripped back to boldly brand recycled packaging for the Trade-In Kit and e-commerce shipments, each respecting the ecologically-minded mission, while digital components were standardized to roll out digitally.

Client Material World
Role Creative Direction and Design
Logo Wordmark and Animation Moving Brands NY
VIdeo Riot NYC

Brand Positioning

First things first. To form a user-centric brand position, we looked at our customers. Material World had built their customer base from the ground up since 2011.

Customer feedback was combined with user data painted and in-depth interviews to paint a clear customer picture. The team found that our customers used the service during times of change in their lives. When starting a new job, moving in with a significant other, or becoming a new mom. We decided to embraced these times of change and take the opportunity to empower our customers to take their life to the next level, embracing change and freedom of identity through evolution.

LAUNCH VIDEO

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Material World's Closet Evolving Contest

In the Spring of 2017 Material World launched a call to arms for Spring Cleaners everywhere.

We crafted a 4-part challenge to help you hone down to your core basics and the bold pieces that define your personal style to prove that basics does not mean boring! Each challenge was paired up with a partnership and contest for maximum exposure, driving users to our facebook group to further engage.