Michael Kors Collection Vertical
Sales and research demonstrated that this customer was a very different customer, she shopped differently. We developed high-end catalog mailers for our loyal customers, many of which didn't have access to a store. Online, assets were broken out into trend stories that were showcased individually in social media, emails and homepage features through out the season.
Role Art Direction and Design
Creative Direction Ryan Jones, Denise Guerra, Anamaria Wilson
Michael Kors Collection
Sales and research in the Collection vertical demonstrated that this customer was a very different customer, she shopped differently. We developed high-end catalog mailers for our loyal customers, many of which didn't have access to a store. Online, assets were broken out into trend stories that were showcased individually in social media, emails and homepage features through out the season.
Desktop site experience
Targeted emails narrowed the focus to one look or item and were an important way to communicate with the engaged Collection customer.
Mobile site experience
Mobile site experience
Creative extended to simple targeted digital ads as well.
Style Confidential
In Style Confidential Michael styled one item three different ways.
Michael wanted to pull out three iconic pieces, each with a theme: seasons, cities, or occasions. Michael's collections always provided a breadth of pieces and accessories to make sure she was always prepared, and fabulous. Stories were shared via social, michaelkors.com and email.
SELECTED works
Facebook AIBranding
Material WorldBranding
Nike Be TransformedMarketing Campaign
Destination KorsContent
Michael Kors Digital ProductProduct
Michael Kors CollectionCampaign
Michael Kors HolidayCampaign
CoachCampaign
Nike Style Inspired by Traininge-commerce
Muir GlenCampaign