Nike Be Transformed
A 360 campaign for Nike Be Transformed was a rally cry to girls in Asia to be empowered to change their lives through sport. The campaign theme was spread through digital, out of home, print, and mobile.
Most notably a set of 5 TV spots were created showcasing real athletes and their transformation into animated superheroes of sport. In these 5 scenarios the athletes were seen in training and broke through into an animation. This kickboxing spot featured Sonia Kong battling her punching bag -turned monster in video and print.
Role Art Direction + Design at AKQA
In Partnership with Curious Pictures
The ads took over the region via billboards, bus wraps, placements in gyms and nike store fronts. Regional homepage takeovers that featured the athlete from each region, a geo-targeted campaign.
Mel takes her training to new heights. Featuring Mel Lozano. Animation: Curious Pictures
Flora makes her move. Featuring Flora Hon. Animation: Ilovedust
Featuring Hannah Lo. Animation: Curious Pictures
The E-commerce Experience
It wasn't enough to simply take over nike.com homepages across the regions, for this launch the e-commerce shopping experience was designed to reflect the animations and movement into shopping the collection itself.
SELECTED works
Facebook AIBranding
Material WorldBranding
Nike Be TransformedMarketing Campaign
Destination KorsContent
Michael Kors Digital ProductProduct
Michael Kors CollectionCampaign
Michael Kors HolidayCampaign
CoachCampaign
Nike Style Inspired by Traininge-commerce
Muir GlenCampaign