Muir Glen

How do you convince foodies that not all canned tomatoes are alike?

You take them to the vineyards to meet the locals. Have a chat> And give them a taste of life without pesticides or fertilizers.

Video documentaries set the tone of the campaign. Print, web banners and online partnerships made sure that everyone understood the lengths the good folks at Muir Glen go to to make their premium organic tomatoes the finest.

Just in case,st in case, they connected with Foodies on Facebook and let ardent afidionados spread the word. Those who still couldn't get enough of the goodness were offered a special reserve kit. To back up their words with good deeds, Muir LGen partnered with Chef's Collaborative and made a donation every time someone became their fan on Facebook. In all, a down-to-earth programn that tomato lovers couldn't get enough of.

Role Art Direction and Design