Coach
As Lead Art DIrector for the US at Coach from 2010 - 2013 I worked on monthly refreshes, from photoshoots to digital design. Each month was a challenge to stretch but remain faithful to the overall brand.
Below is a small representation of that work.
Role Art Direction + design
Creative Direction Colleen Stokes
Day Trippers
For the Spring of 2012 Coach collaborated with Bridget Flemming of Downtown From Behind to help bring our product line to life.
The travel-themed looks we created were shot on bikers as they explored New York City, showcasing each of our favorite neighborhoods.
Category Landing Pages were also sent out as targeted emails.
Category Landing Pages were also sent out as targeted emails.
Users could dive deeper into content by visiting Pinterest where each neighborhood had a board with more local tips and info.
Mobile Re-design
Designs for Coach's e-commerce mobile site.
Here showing the browse path as a user adds to cart. The search bar expanded and animated through the two calls to action. High contrast black and white designs allowed seasonal imagery to shine through retaining a luxury feel on a more simplified screen.
Mobile
Re-design
Designs for Coach's e-commerce mobile site.
Here showing the browse path as a user adds to cart. The search bar expanded and animated through the two calls to action. High contrast black and white designs allowed seasonal imagery to shine through retaining a luxury feel on a more simplified screen.
Coach - Shop the Store
To announce the redesign of Coach Stores nationwide we brought the first redesigned store, the Chicago Flagship Store, online. This shop-able micro-content site lived on top Coach.com.
Photographer Aimee Herring
Coach - Shop the Store
To announce the redesign of Coach Stores nationwide we brought the first redesigned store, the Chicago Flagship Store, online. This shop-able micro-content site lived on top Coach.com.
Role Art Direction + Design
Photographer Aimee Herring
Coach Love
Coach Love was a launch of a new fragrance that introduced a new mood to Coach. Featuring a tv commercial this campaign extended into social with a facebook app that allowed users to make their own I love art to share on facebook and instagram. We crafted a font from the handwriting to give the campaign that extra polish.
SELECTED works
Facebook AIBranding
Material WorldBranding
Nike Be TransformedMarketing Campaign
Destination KorsContent
Michael Kors Digital ProductProduct
Michael Kors CollectionCampaign
Michael Kors HolidayCampaign
CoachCampaign
Nike Style Inspired by Traininge-commerce
Muir GlenCampaign