Welcome to the Michael Kors
Digital Brand Guidelines

The goal for the Digital Brand Guidelines is to create an accessible design reference in order to create greater efficiency in alignment to the brand through well-defined and reusable assets. This foundation proves essential for guiding our work in a unified direction, while allowing room for us to individually explore creative design solutions.

GUIDING PRINCIPLES

Consistency: Each piece is part of a greater whole and should contribute positively to the system at scale. There should be no isolated features or deviations.

Global: Michael Kors designs for the jet set lifestyle. Our guidelines should set the visual language of the consummate jet setter and be universally recognizable.

Iconic: Our overall design and functionality should be emblematic of our iconic nature.

Engage: Our use of motion and intelligent writing breathes life into our products and allows us to communicate with users in fun and informative ways.

Adhering to the following guidelines ensures a consistent brand identity across all digital platforms and is crucial in maintaining the integrity and aesthetic of the Michael Kors brand.